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FETICH LIMITED operates the educational initiative Aurora Skill Center. The project explores how everyday consumption choices influence emotional wellbeing and personal identity.

Rather than promoting minimalism trends or shopping rules, the initiative focuses on understanding the psychological forces behind consumer behavior. The goal is to help participants recognize patterns such as emotional shopping, social comparison, and the pressure to constantly update personal style.

Each webinar creates a calm environment where participants can ask questions such as:

• Why do new clothes feel exciting at first but quickly lose their appeal?
• Why do many people feel they have "too many clothes but nothing to wear"?
• How can clothing support personal identity without becoming a source of stress?

Science, reflection, and practical awareness — without fashion advertising, brand promotion, or shopping recommendations.